In Brands, Finance

Ampro Industries, a leading manufacturer of hair, skin, and personal care products for the multicultural consumer, acquired Keystone Laboratories’ portfolio of brands.

WHO: Since 1926, Keystone Laboratories has been a celebrated manufacturer of hair and skincare products. Like Ampro, Keystone began within steps of Memphis’ famous Beale Street. Keystone Laboratories’ portfolio of brands includes Ultra Glow, Better Braids, Better Locks, K7, Apex, and others brands.

Ampro Industries is a Memphis-based manufacturer of multicultural hair care and beauty products focused on the personal care needs of its consumers. The Ampro family of products includes over 30 unique haircare items including Ampro Pro Style Protein Styling Gels, America’s Number One selling protein styling gel, as well as its award-winning line of Shine ‘n Jam conditioning gels. Ampro products are available in mass market and beauty supply outlets throughout the United States, Canada, the Caribbean, Europe, Africa, and South and Central America.

WHY: Through the acquisition of Keystone’s brands, Ampro adds to its catalogue even more products its consumers regard as staples.

IN THEIR OWN WORDS: “We believe the similarities that exist between ourselves and Keystone make the acquisition of their legacy brands a perfect fit,” said Melanie Rudner-Herron of Ampro. “We are committed to meeting our customers’ needs by manufacturing quality products for an affordable price.”

“We are excited about this new chapter in our company’s story,” said Jonathan Rudner of Ampro. “Through these additional brands, we will expand our skin care offering and further our reach into the textured hair community. We promise to continue the Memphis tradition and provide our consumers with high-quality products they can trust.”

Company president Jack Sammons said, “On behalf of everyone at Ampro Industries, we are thrilled about this gain and welcome the consumers of these wonderful brands to the Ampro Family with open arms. We have a proven reputation known widely across the industry, and we look forward to continuing to build on our legacy.”

DETAILS:

  • Ampro Industries acquired Keystone Laboratories’ portfolio of brands.
  • Terms of the deal were not disclosed.

Photo: Ampro

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