Global wellness group Health & Happiness (H&H) has acquired a majority stake in British skincare brand Aurelia Probiotic Skincare for an undisclosed amount.
WHO: Claire Vero quit corporate life and founded the award-winning British brand Aurelia Probiotic Skincare in 2013. The brand pushes the boundaries of natural skincare, fusing pioneering probiotic technology with ethically sourced BioOrganic botanicals and essential oils.
Health & Happiness Group is a global premium wellness provider. The company’s family of products includes premium probiotic supplements for children, infant formulas, dried baby food products and baby care products. It also owns a 100% equity interest in Swisse Wellness Group Pty Ltd., a leading provider of vitamins, herbal, and mineral supplement products in Australia. The shares of H&H Group have been listed on the Hong Kong Stock Exchange since 2010.
WHY: The deal will further complement the care segment of H&H group’s ANC business.
IN THEIR OWN WORDS: Mr. Luo Fei, Chairman of Health & Happiness, said in a statement, “We look forward to further expanding the scope of our business with new brands and new product categories, while continuing to invest in our established and fast-growing BNC and ANC brands. This will move H&H Group further towards its goal of becoming a global leader in premium wellness, while delivering solid growth and returns to our shareholders.”
- Health & Happiness acquired a majority stake in Aurelia Probiotic Skincare.
- Terms of the transaction were not disclosed.
- Aurelia founder Claire Vero will remain on the board and lead product development going forward.
- Distribution will remain in the UK.
Photo: via Aurelia Probiotic Skincare