NakedPoppy, a clean beauty site powered by intelligent technology, has secured $4 million from prominent Silicon Valley investors. Cowboy Ventures, Khosla Ventures, and Polaris Ventures led the round with participation from Felicis Ventures, Maveron, and Slow Ventures.
WHO: NakedPoppy is launching as the first clean beauty site powered by intelligent technology. Founded by Silicon Valley veteran Jaleh Bisharat and data scientist Kimberly Shenk, NakedPoppy will be the online destination for busy women seeking the highest standards in curated clean makeup. Intelligent proprietary technology enables a highly personalized, curated experience that dramatically simplifies the process of finding the perfect products.
IN THEIR OWN WORDS: Founders Jaleh Bisharat and Kimberly Shenk said, “We’re honored to have leading Silicon Valley investors put their faith and their dollars into NakedPoppy. Each brings invaluable and complementary expertise; what they all have in common is strategic vision, experience with direct-to-consumer brands and deep support for our mission of taking the guesswork out of shopping for clean makeup so more women can make healthier choices.”
“We see enormous potential for NakedPoppy as every category of personal care and beauty is being transformed with clean ingredients at its core. NakedPoppy combines the highest standard for clean beauty with the curated personalized shopping experience that delivers recommendations like we’ve never seen before,” said Victoria Treyger, General Partner at Felicis Ventures. “Additionally, NakedPoppy is run by an exceptional team that has built some of the leading commerce brands of today. The founders are obsessed with delivering the new standard for clean beauty for their customers.”
- The company announced that it has received $4 million in seed funding from leading Silicon Valley investors Cowboy Ventures, Felicis Ventures, Khosla Ventures, Maveron, Polaris Ventures, and Slow Ventures.
- Cowboy Ventures, Khosla Ventures, and Polaris Ventures led the round.
- In addition to curating clean makeup from the world’s best clean brands, and due to the co-founders’ inability to find a clean liquid eyeliner that performed to their standards, the company today launched its own product: NakedPoppy Clean Liquid Eyeliner.