In Exclusives, Insight, Trend

South Korea is ranked among the top 10 beauty markets in the world, with an estimated value of US$13 billion in 2017 according to numbers from Mintel. Becoming a driving force in the global beauty ecosystem and one to watch for product, packaging, and business innovation. On a recent trip to Seoul hosted by Kotra for Consumer Goods 2019, we noted six trends that are surfacing, some at the nascent stage and others undergoing evolution worth noticing.

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