In Brands, Insight, Professional

David took on Goliath and David won, again. After a years-long legal battle, indie hair disruptor Olaplex has won a second judgement against beauty giant L’Oréal. Olaplex had accused the French giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. L’Oréal said it independently conceived the use of a critical acid in August 2014 and developed its products on its own.

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