In Brands, Insight

Oscar Troplowitz and Paul C. Beiersdorf founded Beiersdorf 100 years ago with Nivea. Last month the company created a new business unit called Oscar & Paul to manage existing brands such as 8X4, Labello, and Hidrofugal, while also serving as an innovation cell for new concepts. Mastering corporate indie brands is the objective for the new business unit.

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