In Brands, Insight, Trend

Beiersdorf is certainly not playing it safe with the brands it is creating in their new Oscar & Paul incubator. The first new brand Beiersdorf has launched in 30 years is a tattoo care brand called Skin Stories. While this is not the first product of its type in mass market, Skinfix launched a range called Inked a couple of years ago; however this is forward thinking for a strategic. Tattoos and beauty have had an interesting relationship, and it is very easy to make a case that the tattoo category has an adjacency to beauty that makes sense.

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