In Brands, Exclusives, Marketing

It’s no surprise that blogging seems to be the name of the game when it comes to content marketing these days, especially when it comes to the cosmetic and beauty industry. And, with so many types of products ranging from skincare lines, to foundation shades, to millions of lipstick colors, it’s no wonder that buyers look to bloggers as a trusted source for helping them to find just the right item to meet their needs. 

When done right, blogging will not only set your beauty business up for success long term, but in many instances it will open new opportunities for increased revenue and brand exposure, making it the marketing gift that keeps on giving. In fact, trends show that companies who blog receive 97% more links to their website, and 69% of businesses attribute their lead-generation success to blogging. 

But let’s be honest … there’s no way to tap into the real power of blogging if you’re too afraid to write, fighting with procrastination, or if you’re challenged with focusing your content. So it’s important for you to overcome your fears and create content that will help you rise above the crowd, especially since healthy and beauty is such a vast sector.

So if you are a first-time blogger looking to boost your brand, or if your current blog isn’t getting the traffic that you’d like, then consider these four insightful tips. 

  1. Write a Catchier Title: While 8 out of 10 people will read headline copy, only 2 out of 10 will read the actual content. The secret to high traffic lies in writing headlines that pull the audience in from the moment they read it. Doing this successfully requires equal parts of both art and science. If you are looking for feedback on your headlines, using a Headline Analyzer Tool can be very helpful. 
  1. Focus on Formatting: People tend to gravitate to blogs that their eyes can scan and pull essential information from quickly. Dense content that includes long sentences with few breaks tends to get ignored, while content that has subheadlines, shorter sentences, and bullet points get better audience reception.
  1. Enhance Your Content: Blogging is a passion industry, and if you aren’t writing passionately, your audience will know. Conversely, if you aren’t writing about what your audience is passionate about, they simply won’t care. Looking at industry trends and hot topics, then marrying these topics to your passion can result in much more interesting content!
  1. Add Imagery: Remember, even making small changes to your content can show real results. For instance, if your blog doesn’t contain imagery, you may want to spruce up your content with imagery that brings your words to life. After all, blog articles with images get 94% more views on average. 

While creating exciting content takes time and effort, it will be worth it in the end as you realize the benefits of increased engagement and customer loyalty. Though there is no one-size-fits-all approach that will ensure your success, there are trends and proven audience preferences that will ensure that you are on the right path. 

Photo: Neonbrand via Unsplash

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