In Brands, Finance

San Francisco Equity Partners sells majority stake in Japonesque to Topspin Partners four years after it invested in the US-based cosmetics company.

WHO: Founded in 1984, Japonesque has earned the reputation of creating the most versatile, innovative, and distinctive makeup brushes and beauty accessories in the industry. Japonesque’s professional makeup tools and bold, bespoke cosmetics are more than just accessories to beauty. They elevate the user’s experience. Favored by celebrated makeup artists and beauty professionals worldwide, Japonesque products are crafted with precision in mind.

San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on expansion-stage companies in the consumer sector, announced today that it has sold its portfolio company Japonesque, a leading provider of beauty products to mass, specialty, and online retailers, to Topspin Partners. Transaction terms were not disclosed.

Topspin Partners is a suburban NY-based private equity fund that makes investments in profitable and established lower middle-market consumer businesses. The firm invests across a number of sub-verticals within the consumer landscape. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes

IN THEIR OWN WORDS: “The growth of Japonesque has been tremendous as we supported the company in partnering with leading North American retailers,” Scott Potter, Managing Partner of SFEP, said in a statement. “We look forward to watching the company continue to grow under Topspin’s ownership and we wish the Japonesque team the very best in their next chapter.”


  • San Francisco Equity Partners sold majority stake in Japonesque to Topspin Partners.
  • Terms of the transaction were not disclosed.
  • Financo advised Japonesque on the deal.
  • San Francisco Equity Partners acquired a majority stake in Japonesque partnering with Japonesque owner Karen McKay in March 2015.
  • Terms of the deal were not disclosed, but according to WWD, industry sources estimate that at the time of the transaction Japonesque generates retail sales south of $25 million.

Photo: via Japonesque

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