In Brands, Finance

Beekeeper’s Naturals has secured a $3.5 million Series A round of funding led by Sonoma Brands to further its R&D in developing natural alternatives for the medicine cabinet.

WHO: Beekeeper’s Naturals, founded by 28-year-old Carly Stein, is spearheading a new category of healing products straight from the beehive. The company’s disruption stems from its innovative products, dedication to science-backed products, passion for protecting the bees and focus on customer education. Beekeeper’s Naturals applies the same scientific rigor typical of the OTC world to all of their natural compounds—ensuring that its industry-leading products deliver results. The hyper-effective product line consists of plant-based adaptogens and health booster complexes that incorporate superfoods straight from the hive, targeting immune support, brain health, increased energy and sleep issues. In addition to healing its customers, Beekeeper’s Naturals is, at its heart, a beekeeper-led and honeybee-focused organization with a major goal of restoring hives, generating awareness, and creating a better environment for our world’s most important pollinators.

Sonoma Brands is a specialist growth equity firm exclusively dedicated to disruptive, high-growth consumer brands. In addition to selectively incubating their own concepts, they seek to partner with passionate entrepreneurs and founders ushering in the new wave of bold, innovative products. Led by experienced entrepreneurs and brand builders with in-house value-add resources and deep industry relationships, Sonoma Brands is uniquely positioned to be the partner of choice to emerging brands poised for breakout growth.

WHY: The company will be using the raise to further its R&D in developing natural alternatives for the medicine cabinet, while also expanding its retail distribution

IN THEIR OWN WORDS: “Beekeeper’s Naturals is truly disrupting the wellness space by offering sustainable, healing solutions with an unparalleled quality, something that many household brands cannot yet achieve,” said Jon Sebastiani, Founder & Managing Partner of Sonoma Brands. “Based on Beekeeper’s Naturals early success, we firmly stand by the brand’s mission and future positioning to become an iconic ‘better for you’ brand within an omni-channel environment.”

“We’re excited to partner with Sonoma Brands for the next phase of our growth. They have an exceptional track record of success in the consumer product space. As we revamp the medicine cabinet and lead a new category, we are confident that they are the right partners to support us in bringing Beekeeper’s Naturals and the extraordinary health benefits of the beehive to the masses,” said Beekeeper’s Naturals founder Carly Stein.


  • Beekeeper’s Naturals has secured a $3.5 million Series A led by Sonoma Brands.
  • The company cult product is its Propolis Throat Spray, which has remained a top product in Amazon’s Cold and Flu Category for months, and more recently was featured as the #2 product in OTC, beating out both Advil and Tylenol.


Photo: via Beekeeper’s Naturals

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