Mira, the new free search engine for beauty products, is designed to empower users to find beauty products that are right for them by championing community, transparency and inclusivity in the industry. The platform has raised $4.53 million from a group of powerhouse investors.
WHO: Founded by Stanford graduates Jay Hack and Brandon Garcia, Mira is the new, first-to-market search engine for beauty products, designed to empower users to find beauty products that are right for them. Using modern machine-learning techniques, Mira provides a personalized and prescriptive end-to-end beauty browsing experience democratizing the world of beauty by translating millions of product reviews into digestible product synopses. Users can find out what consumers really think, do side-by-side comparisons, and click through to purchase their favorite products for the best price. At any time, users can ask for advice and get product recommendations from users with similar skin types, skin tones, and aesthetic preferences. Mira formally launched on October 16 and is available for download and use free of charge.
IN THEIR OWN WORDS: “We like to think of Mira as the world’s most knowledgeable beauty insider in your pocket,” said Jay Hack, CEO and co-founder of Mira. “It allows users to ask any beauty question on their mind and receive answers from real consumers with diverse backgrounds, taking them from beauty consumer to beauty connoisseur.”
“While we’re laser-focused on serving the beauty community today, our technology clearly extends well beyond,” Hack told VentureBeat in an email interview. “We can do the legwork for the consumer, powering their discovery and research with the latest and greatest in AI—this really applies in any category where the journey towards purchase is more complicated than a one-click buy button.”
- According to Venture Beat, Mira has raised $4.53 million.
- Mira is backed by powerhouse investors including Unilever Ventures, e.ventures, Founders Fund, 14W, Great Oaks Venture Capital, and more.
Photo: via Mira