In Brands, Finance

Following the acquisition of Sun Bum earlier this year, SC Johnson has taken a majority stake in eco-conscious suncare brand Coola.

WHO: Coola makes a variety of products, ranging from traditional sunscreens to tinted lip balms to tanning products, with eco-conscious formulas that incorporate natural and organic ingredients and taking out ingredients that are back for the skin and environment like parabens, GMOs, and oxybenzone. The products are sold online and at Sephora, Nordstrom, and Amazon.

Based in the USASC Johnson is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control, and shoe care, as well as professional products. The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

IN THEIR OWN WORDS: The companies issued a statement through a spokeswoman confirming the investment: “SC Johnson has entered into an agreement with Coola, making SC Johnson a majority investor in the company. Coola and its brands share with SC Johnson a commitment to making products with formulations that are better for people and the environment.”


  • SC Johnson has taken a majority stake in Coola.
  • Terms of the deal were not disclosed.
  • According to WWD, industry sources estimated Coola has about $30 million in sales.

Photo: via Coola

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