In Retail, Tech, Trend, Uncategorized

Greenwashing is rampant in the beauty industry, typified by poor labeling, unsubstantiated claims, and a lack of industry standards, leaving shoppers confused and often misled. Case in point: Truly Organic, that was anything but, got caught greenwashing claims by the FTC earlier this year and was fined $1.76 million. While many retailers have established “clean” or “green” standards, the criteria are subjective, inconsistent, and mostly ingredient-driven with little third-party validation.

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