In Brands, Insight

No one disputes the opportunities in China when it comes to the beauty category. According to Euromonitor International, China’s $62.8 billion beauty market is on track to expand 33.9 percent by 2023. Multinational strategics have all reaped the benefits of the growth coming out of the Chinese market; however, LVMH has employed a unique strategy. While the brands in their portfolio are present in the market, three years ago they launched a C-Beauty brand called Cha Ling with the goal of not only capturing the Chinese consumer on their turf but also to gain market insight from an insider’s perspective.

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