Naza Beauty is reinventing the end-to-end beauty experience for black and brown women starting at the salon experience with pre-seed funding from Initialized Capital.
WHO: Founder and CEO Natanya Montgomery has launched Naza Beauty to remove the stress and the “texture tax” for those with kinky, curly, or coily hair. The concept wants to eliminate the anxiety and standardize the black hair salon experience by focusing on only five protective styles: braids with 25 variations, twists, sew-in extensions, blowouts, and crochet styles that can be completed in four hours or less, so clients aren’t spending all day in the salon.
IN THEIR OWN WORDS: “For black women, there’s a lot of anxiety that can exist in going for a salon day, there’s so much unknown,” Natanya Montgomery, Naza’s CEO and founder, told Forbes, alluding to common concerns such as accepted payment methods, timeliness, and the final result. “All of this hair anxiety causes a pretty stressful experience and that’s why I think people have found that they stay with the place even if they’re not satisfied with the service,” she added.
“I am personally proud to be the lead investor because it’s the kind of business I want my daughter to have access to in the world she grows up in—a space that celebrates her hair, provides her excellent service and empowers all the people who work there to excel at their craft on their terms,” Alexis Ohanian, who is married to Serena Williams and has a child of mixed race, told Forbes.
- Naza raised $1 million in pre-seed funding led by Alexis Ohanian and Garry Tan’s Initialized Capital.
- The company opened the doors of its first salon in San Francisco.
- Naza’s software functions as a booking and payments platform that learns the styles of each customer and then makes product recommendations.
- An accompanying platform, Naza Labs, will create a range of products informed by the feedback of 10,000 women who will take surveys and test products with the intention of creating a range that addresses the biggest needs for women with textured hair.
Photo: via Naza Beauty