In Brands, Exclusives, Insight

It looks like it might be an interesting year in haircare at mass. The old paradigm of high-end brands being sold through salons and lower-end brands sold in mass has been upended. Despite disruptors shaking up the market and driving new trends, mass brands have remained relatively the same. The size of the haircare market is $87.7 billion, according to Statista, and is expected to reach $211.1 billion by 2025, with shampoo representing 35% of the category followed by hair color and hair conditioner.

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