In Exclusives, Finance, Insight

Unicorns often exist in an alternate reality in Silicon Valley. They run wild here, and people are addicted to them. Founders are obsessed with raising large amounts of money in hopes of creating a unicorn. Even DTC founders are obsessed with who raised the most recent mega-round. According to CB Insights, DTC brands have received a cumulative $3 billion in venture capital funds since 2012 and $1 billion of that was allocated in 2018. As these DTC brands raise more money at higher and higher valuations, they are branded unicorns. However, I would argue that for DTC companies, the downsides of raising “too much money” outweigh the upside.

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