In Insight, Marketing, Retail

Amazon is a marketplace, but 52% of consumers also report starting their product search on Amazon. As a result, regardless of the size of your brand or the nature of the product, Amazon provides a platform with millions of eyeballs every day. EMarketer estimates Amazon reached $16 billion in total health, personal care, and beauty product sales in 2018, a 37.9% increase over 2017. The third-fastest-growing category for Amazon represents 44% of all online health and beauty e-commerce.

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