The Hut Group (THG) Ingenuity, the technology services division of THG, has entered an agreement with Nestlé Health Science (NHSc) to deliver a fully serviced global e-commerce platform.
The partnership will provide NHSc with a single service point through the platform to launch and scale brands online. THG Ingenuity’s unique end-to-end capability, technology services, and geographical reach will allow NHSc to launch some of the brands in its portfolio into 20 territories across North America, Europe, and Asia. The brands include Optifast, Minami, and Klean Athlete.
THG Ingenuity will provide NHSc with global fulfilment and payment infrastructure, web development and hosting, digital marketing and content development, translation services, data science capabilities, and global operations support. The partnership effectively allows NHSc to outsource the full e-commerce journey from customer acquisition through to product delivery to THG Ingenuity using its highly scalable and cost-effective model.
Nestlé’s long-term partnership with THG Ingenuity is a testament to its technology infrastructure and proven brand-building expertise. THG Ingenuity provides a cost-effective proposition while lowering execution risk from a proven technology service offering.
By leveraging THG’s proprietary technology and operating platform, THG has successfully built and scaled some of the biggest global direct to consumer (D2C) brands in the Health and Beauty industry, including Myprotein and lookfantastic.
THG Ingenuity is THG’s end-to-end ecommerce platform, powering THG’s own business and provided as a service to brands and retailers around the world. The platform is currently partnered with leading international retailers, including Procter & Gamble, Walgreens Boots Alliance, Johnson & Johnson, Groupe L’OCCITANE and Nintendo, and enables the Group to dispatch over 68 million items to customers globally.
THG Ingenuity comprises access to THG’s international infrastructure across warehouse fulfillment, digital content studios, and event spaces, an end-to-end proprietary software solution required to operate and scale retail brands, and a suite of in-house consultative and management services across trading, marketing, and brand strategy. It is one of the only platforms that is underpinned by proven expertise as it has demonstrably scaled brands globally.
THG Ingenuity provides a highly differentiated service offering to its partners. Unlike other third-party global platforms that provide certain core online functionalities, THG Ingenuity provides a fully integrated and tailored end-to-end e-commerce business.
Matthew Moulding, founder and Chief Executive Officer of THG, said: “The agreement with Nestlé is a major endorsement for THG Ingenuity’s unique and comprehensive offering. We built THG Ingenuity from the ground up, designed specifically to cater for a brand’s every need from customer acquisition and content marketing to payments and processing through to delivery. It has now become the world’s most comprehensive brand and technology platform and we look forward to helping further power Nestlé Health Science’s international growth.
René Augstburger, NHSc Head of Strategy and Business Acceleration, said: “THG Ingenuity will help Nestlé Health Science reach more customers around the world with science-based nutrition solutions. We are confident that THG will help fast-track our brands’ global expansion.”
Photo: via The Hut Group