Every Mother, an exercise platform addressing stages of motherhood, closed a $1.5 million seed round led by Courtside Ventures.
WHO: Launched in 2018 by Leah Keller and Allison Rapaport, Every Mother is a streaming fitness platform rooted in research-backed, proven, and clinical solutions to the physiological conditions that arise from the changes the body undergoes during and after pregnancy. The company provides fitness programs that are based on stages (pregnancy, newly postpartum, diastasis recti resolution, new challenges, etc.) to help users achieve whatever their present goal may be. The offering is available on a subscription basis with annual and quarterly commitments.
IN THEIR OWN WORDS: Every Mother CEO Allison Rapaport told AlleyWatch, “The fundraising process was interesting for us because we did not necessarily ‘need’ money right away as a profitable company. There were no runway issues, and we had definitely achieved product/market fit. It was solely to align ourselves with strategic partners and grow our organization in an expedient yet mindful way to hold onto the culture that got us where we are today while continuing to further our mission with mothers worldwide.”
- Every Mother closed a $1.5 million seed round led by Courtside Ventures with participation from Serena Williams’ Serena Ventures, Techstars Ventures, The Fund, and prominent angels Robin Berzin (Parsley Health), Ilia Papas (Blue Apron), and Jenny Fielding (Techstars and The Fund).
- Pre-seed round funded by angel investors Techstars New York Accelerator and Techstars Fund.
Photo: via Every Mother