In Exclusives, Retail

Over the past year, top brands such as Fenty Beauty, Drunk Elephant, Huda Beauty, and others have entered the large, lucrative China market by launching on Alibaba’s Tmall Global e-commerce platform. What’s so special about this platform and why are beauty brands lining up to open stores on it? We take a deeper look at the channel and discuss why it’s become the definitive launching pad for new beauty brands in China.

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