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While innovation is happening on the sustainability front, when it comes to packaging, information can often be incomplete when it comes to these new materials and, to be honest, some business owners simply don’t know the right questions to ask. What is clear is that consumers generally do not understand the difference between biobased, biodegradable, compostable, and the implications of these claims. Therefore, it is the obligation of brands that are truly committed to sustainability to not only educate, but also ensure instruction on how to properly dispose of these types of plastic are included on the packaging.

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