In Brands, Exclusives, Retail

The global natural cosmetics market is estimated to be worth $36bn in 2019 and is now predicted to grow to $54bn by 2027. According to NPD, prestige clean beauty is up 11 percent this year despite beauty’s 14 percent decline. “Clean beauty is about safety. And today, there is nothing people are more concerned about than safety,” said Larissa Jensen, NPD’s Vice President and beauty industry adviser.

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