The concept of the trade show hasn’t changed in 50 years—it’s simply morphed into conferences with a trade show component. Last summer, beauty marketing powerhouse Daniela Ciocan set out to reinvent the concept of the traditional trade show, closing the loop on the beauty ecosystem with an inclusive event to bring brands, consumers, influencers, and retailers together all under one roof.
The Unfiltered Experience team, like the rest of the beauty industry, were forced to reimagine their business through the lens of a new reality. It became clear the global pandemic was going to make physical events an impossibility at least for the rest of 2020. Ciocan took on the challenge of rethinking the why and how of the trade show experience from end to end, creating a dynamic and immersive digital experience that provides value for everyone that participates.
Unfiltered Experience Online will be a 3-part virtual event series that provides emerging beauty brands with the right tools for success to help them succeed in the rapidly changing beauty market. The series is intended to help bypass the increasing costs and complexities of beauty entrepreneurship, giving access to key players in the industry without the expensive price tag.
Leading beauty and wellness sourcing platform Landing International has partnered with Unfiltered Experience as the trade show’s exclusive sourcing partner. Retail buyers will have the opportunity to browse every product featured during the trade show exclusively on Landing’s easy-to-use buying platform.
Participating brand partners will be able to meet top quality qualified retail buyers from the US and abroad as well as leading distributors as part of pre-scheduled meetings expanding the reach and abilities to develop new business from the comfort of the [home] office.
The event is conceived as a 3-part experience focused on educating and providing participants with access to a fresh lineup of influencers, buyers, distributors, and experts.
Influence October 13-15: Social media marketing content and one-on-one meetings with authoritative voices and licensed professionals who care about recommending the right products to their communities.
Retail October 27-29: To provide market data and include the opportunity to forge new retail relationships with buyers and vetted distributors from around the world.
Scale November 10-12: Access to a personalized agenda of meetings with experts in the beauty space.
“After years producing the world’s biggest beauty event for major companies around the globe, it was important to me to try and bring that experience and insights to emerging brands in the space. Large events have diluted the ability of face to face guaranteed interactions and ability to connect based on real areas of interest. Virtual events allow for the best personalization and ability to engage with best matches based on the participants’ interest rather than in a vacuum. Our mission is to provide know-how, real connections, and value to help emerging beauty brands grow,” says Daniela Ciocan, founder, Access Beauty Insiders.
Photo: PMV Charmara via Unsplash