Canadian direct-to-consumer oral care brand Brüush closed a heavily oversubscribed Series A round led by Gravitas Securities.
WHO: Launched in 2019, Brüush was founded by Chief Executive Officer Aneil Manhas, a former investment banker turned entrepreneur, and Chairman Drew Green, one of Canada’s leading technology entrepreneurs. Brüush sells premium electric toothbrushes to consumers in North America, and with a direct-to-consumer, subscription-based business model, the company is able to offer a product at a fraction of the cost of traditional retail, while providing an easy brush head refill plan ensuring consumers are able to easily maintain a higher level of oral health.
IN THEIR OWN WORDS: “Put simply, Brüush doesn’t sacrifice on quality, looks good on your bathroom counter and doesn’t break the bank relative to comparable electric toothbrushes due to our direct-to-consumer model,” said Aneil Manhas, founder and Chief Executive Officer. “Our aim is to create a frictionless experience for consumers to upgrade from manual to electric, as dentists generally agree that using an electric toothbrush is significantly better for your oral health.”
“We are extremely grateful for and humbled by the support from our investors and the Canadian capital markets in these unprecedented and historic times,” expressed Drew Green, Chairman of Brüush. “Aneil and his team are on a mission to disrupt the banal oral care market, bringing a better product at a better price and delivering a better experience.”
“Brüush’s strong leadership team coupled with the fact that the company is well-positioned as an online retailer in the healthcare space makes it a very attractive opportunity for Canadian investors,” said Kia Besharat, Senior Managing Director & Head of Capital Markets Origination at Gravitas Securities. “The soft launch last year was proof of the market demand and of the strong value proposition compelling consumers to choose Brüush. The company is poised and ready to scale aggressively.”
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