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UK-BASED NOURISHED RAISES £2 MILLION IN SEED FUNDING

Published September 16, 2020
Published September 16, 2020
Photo: via Nourished

Nourished, the UK-based customized nutrition product that uses patented 3D printing technology, raised £2MM in seed funding.

WHO: Founded in October 2019 by Melissa Snover, Nourished is a DTC supplement subscription service. Customers take a short questionnaire about lifestyle choices and goals. Based on the answers, the company selects the active ingredients best suited to the individual customer’s objective. The vegan gummy tablets are manufactured using 3D printing technology containing a “stack” of seven different vitamins and nutrients, taken from a list of 28.

WHY: As for Snover herself, she believes the funding will enable the business to undergo a step-change in its growth, outlining plans for new product development and international expansion.

IN THEIR OWN WORDS: “Securing seed funding is no mean feat, but it’s a necessity for any entrepreneur or business owner looking to bring a brand or product to market,” Melissa Snover, founder of Nourished, said. “With the monies raised, our goal is to optimise operational efficiencies, particularly in relation to production, develop exciting new product lines and ultimately expand the business internationally—starting with a USA launch later this year.”

“We believe that the innovation underpinning this product has significant potential to change the way the world thinks,” says Ricky DeLandro, Senior Managing Partner at Apater Capital, who is clearly excited. “It deserves its place within the toolkit to accelerate the Fourth Industrial Revolution and unlock value. Full stop.”

Marius Swart, Head of Digital Strategy and Operations at HenkelX Ventures, is equally gushing. “We are excited to be part of this special seed investment round for Nourished and are looking forward to collaborating with Melissa and her team,” he says.

DETAILS:

  • Nourished raised £2MM in seed funding from venture capital firms HenkelX Ventures and Apater Capital, as well as a number of business angels.
  • This capital raise was reportedly the largest seed round raised in the UK by a female entrepreneur.
  • Nourished is part of the Remedy Group founded by Snover to pioneer personalized health solutions across nutrition and medicine.
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