In Retail

YSL Beauté creates a sustainable retailtainment moment for the launch of its Pure Shots skincare range. The sustainably designed installation was created with the vision of taking consumers on an interactive journey powered by advanced artificial intelligence (AI) technology, culminating in tailor-made beauty routines. The pop-up concept, which will run through September 30, was created in partnership with China Duty Free Group at the retailer’s Haitang Bay shopping complex.

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