Amazon is launching a new sustainability program called Climate Pledge Friendly. The goal is to help climate-conscious consumers make better decisions by letting them know when a brand has made an effort to reduce its carbon footprint. The label will identify more than 25,000 products that have one or more of 19 different third-party sustainability certifications.
The Climate Pledge Friendly selection will cover grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories. These products are clearly labeled in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of the marketplace.
As part of the Climate Pledge Friendly initiative, Amazon announced Compact by Design, a new externally validated certification that identifies products that may not look very different but have a more efficient design. Small changes like the removal of excess air and water and products require less packaging at scale, leading to significant carbon emission reductions.
“Climate Pledge Friendly is a simple way for customers to discover more sustainable products that help preserve the natural world,” said Jeff Bezos, Amazon founder and CEO. “With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.”
Seventh Generation offers a Compact by Design-certified super-concentrated laundry detergent that uses 60% less plastic and 50% less water than the standard 100-ounce laundry bottle, enabling significant energy and material savings. If every household in the US were to buy one bottle of Easy Dose ultra-concentrated laundry detergent instead of Seventh Generation’s conventional 100-ounce laundry detergent, this would save 220,000 tons of CO2e every year, equivalent to not driving 540 million miles.
Mrs. Meyer’s multi-surface concentrate is another Climate Pledge Friendly product that has earned the Compact by Design certification. It is a concentrated formula designed to eliminate excess water, with one 32-ounce bottle able to make more than 16 gallons of cleaning solution. If all households in the US purchased concentrated cleaners like Mrs. Meyer’s multi-surface concentrate instead of non-concentrated cleaners, it would result in savings of 200,000 metric tons of customer CO2e—equivalent to the emissions of 500 million miles driven per year.
The Climate Pledge Friendly initiative supports Amazon’s commitment to reach the Paris Agreement ten years early and be net-zero carbon by 2040. The company has already committed to reaching 100% renewable energy by 2025, ordered over 100,000 fully electric delivery vehicles, and plans to invest $100 million in reforestation projects around the world. Amazon also launched the Climate Pledge Fund, a $2 billion fund to back visionary companies whose products and services will facilitate the transition to a low carbon economy. Building on these actions, Amazon will now make it easier for customers to access product choices that align with their commitment to a more sustainable future.
Photo: via Amazon