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Like all things this year, the holiday season will be like no other, with shopping happening against the backdrop of the pandemic and economic uncertainty. That being said, the National Retail Federation (NRF) expects 2020 holiday sales to rise, as Americans spend less on travel and dining out and put that money towards gifts instead. It predicted that spending will increase by between 3.6% and 5.2% year over year, amounting to between $755.3 billion and $766.7 billion. 

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