Amyris is a science and technology leader in the research, development, and production of sustainable ingredients for the Clean Health & Beauty and Flavors & Fragrances markets. The company has also focused on building a consumer brand portfolio built around its No Compromise promise of clean ingredients: clean skincare brand Biossance, clean babycare brand Pipette, and Purecane, a zero-calorie sweetener naturally derived from sugarcane.
The company announced it will be launching a new clean haircare brand through a partnership with Jonathan Van Ness, American hairdresser, television personality, podcast host, actor, and author. The partnership aims to de-gender and revolutionize the haircare industry with the best-performing sustainable products and further expand Amyris’ presence in the clean beauty space.
“Haircare is one of the fastest-growing categories in beauty, and we are aiming to lead a significant shift in the industry via this partnership with Jonathan,” said John Melo, President and Chief Executive Officer of Amyris. “This new haircare brand will be a great addition to our offering in skincare, baby and mother care and clean color cosmetics. The momentum of our expanding consumer brand portfolio along with the significant progress on the previously communicated strategic transactions sets us up well for continued sector leadership in 2021.”
The global haircare market represents approximately 25% of the $300 billion beauty market and has experienced growth acceleration during 2020 with more than 50% of consumers choosing clean and sustainable haircare products. Enabled by its proprietary Lab-to-Market synthetic biology platform, Amyris has developed and produces some of the leading clean ingredients to lead the transformation of the haircare industry to a clean and sustainable future.
The new haircare brand is expected to launch during the summer of 2021 and will focus on addressing hair health needs featuring a proprietary Amyris ingredient, hemisqualane, a powerfully hydrating silicone alternative that is effective across all hair textures.
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