In Exclusives

Credo launched with the vision to change the beauty industry and has been integral in defining the concept of clean, leading the way with education, collaboration, and transparency. As a way to operationalize their values, the San Francisco-based retailer established a Dirty List of restricted ingredients, which was expanded into Brand Guidelines in 2018. The manufacturing practices, ingredient disclosures, and labeling transparency has become the de facto industry standard for clean beauty.

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