Gemma Labs, the parent company of direct-to-consumer haircare brand Gemmist, has raised $2.75 million in new funding from PSL Ventures and a handful of individual investors.
WHO: Gemma Labs, the parent company of data-driven DTC haircare brand Gemmist, launched in 2019. The portfolio includes a shampoo, conditioner, and Scalp Balancing Bar, each of which can be customized by an online quiz. The products are priced from $25-$45.
WHY: The new infusion of capital will fuel the rollout of new products.
IN THEIR OWN WORDS: “Gemmist provides a solution for consumers frustrated by the trial-and-error process of finding the right products for their individual hair needs,” Allison Harr, Chief Executive Officer of Gemma Labs, said in a statement. “We are focused on creating approachable, science-based products and recommendations for those who want ‘good hair days’ every single day.”
“I value the support of our partners to help us expand our product offerings for our loyal customer base, as well as reach more people who are at home in the months to come. With this round, we look forward to growing our product line and marketing efforts to continue building upon our early success,” Harr said.
“In this category, buying online is such a natural step because the consumer can actually get to better product selection with brands like Gemmist by having personal data-driven recommendations,” PSL Ventures Managing Director Mike Galgon said in a statement. “It’s actually a superior solution to buying at a retail location for now and in the future.”
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