In Exclusives, Retail

In a time when brands are tentative about physical retail, MyGlamm, India’s fastest-growing direct-to-consumer beauty brand, opened the country’s largest beauty destination. Located in Mumbai’s Juhu neighborhood, home to many of India’s notable Bollywood stars, the 3,000-sq-ft interactive flagship is six times larger than the average beauty store in India. It is built to celebrate larger-than-life experiential moments and pioneers the idea that makeup can be bold and glamorous for all people and all genders.

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