This week Kulfi Beauty takes center stage with the launch of a brand challenging toxic beauty standards in South Asian culture defined by Eurocentric ideals and patriarchy. Founder Priyanka Ganjoo is also a member of the 2021 Sephora Accelerate Cohort. We also saw a tremendous amount of indie innovation with new in-product launches from Huda Beauty, Summer Fridays and Peach & Lily as well as a Body Balm extension of Thayers cult Rose Petal and Unscented toners.
Kulfi Beauty: Designed to celebrate South Asian women, Kulfi Beauty was created and founded by Priyanka Ganjoo, who rarely felt represented by the beauty brands she saw on the shelves and in her own experience working in the industry. Kufi Beauty will set out to solve top concerns when it comes to the unique undertones, diverse skin tones, two-toned lips, and dark circles of South Asian women. The brand is launching with five colorful, kajal eyeliners infused with Aloe Vera Extract, Safflower Seed Oil, and Vitamin E Complex to help to protect against environmental aggressors. The eyeliners will retail for $20.
Dermalogica: The brand combats neck neglect with the launch of PRO Neck Fit Refining Masque as an extension to its add-on services in spas. This neck-focused Neck Fit Contour Serum tackles wrinkles and creases with high-performance Flex Lift Contour Technology, which acts like invisible mesh to provide a visible lifting and tightening effect. Priced at $82 and available at Ulta, Sephora, and other retailers. The launches are accompanied by the release of at-home neck workouts.
Huda Beauty: Huda Beauty is changing the brow game with one of the smallest micro tips on the market to get that precision and mimic natural brow hair. #BombBrows Microshade Brow Pencil emulates micro-blading in seconds. The retractable pencil precisely defines shapes and fills brows with the thin-as-a-pin 0.9 mm tip and long-wearing formula. Priced at $17 and available at Sephora and the brand website.
Jones Road: Following the launch of Bobbi Brown’s new color range, she’s released a four-piece collection of hydration-boosting skincare. Miracle Cream is inspired by barrier creams, Oil Stick is a portable moisturizer, an emollient Eye Cream, and Hippie Stick, a universal balm—all priced between $26-$38.
Kora Organics: Kora launched its first cleanser in a response to consumer requests. According to the brand, its Milky Mushroom Gentle Cleansing Oil is the first Cosmos-certified organic cleansing oil on the market. The product is priced at $40 and available on the brand website and Sephora.
Peach & Lily: The brand offers a Korean beauty take on vitamin C with its newest launch Transparen-C Pro Spot Treatment, a powerful 20% vitamin C spot treatment that rapidly targets dark spots, hyperpigmentation, and scarring to leave skin looking brighter, more even toned, and more transparent. Priced at $43 and available at Ulta on the brand website.
Shiseido Men: Shiseido Men has been a leader in the prestige men’s category since its launch in 2003 and is currently marketed in 88 countries and regions around the world. The range is being reborn as a range of high-quality, high-performance men’s skincare and makeup products specially developed to improve men’s confidence. The new products will start selling sequentially worldwide beginning March 2021.
Valmont: Inspired by its Deto2x Cream, the brand is extending the franchise with Deto2x Pack, an oxygenating bubble mask that activates the skin’s detox system, resulting in a natural glow and refined texture. Retail price $170. Another new launch is Hydra3 Eye Serum, a powerful soothing formula that corrects the signs of aging and combats dark circles under the eyes and other signs of fatigue. Retail price $136.
Summer Fridays: The brand introduces its first body product, Summer Skin Nourishing Body Lotion, formulated with plant-derived butters, natural oils, and ceramides. The launch will be supported by the brand’s #InMySummerSkin series focusing on self-love and body positivity. The campaign will emphasize the importance of really embracing the skin you’re in—in all the beautifully unique and transformative stages. The product will be available at Sephora and is priced at $26.
Launches at Mass:
Thayers: Inspired by the brand cult favorite Rose Petal and its unscented toners, Thayers released a new body care collection with two new innovative botanical remedies: Rose Petal Restorative Body Balm and Unscented Soothing Body Balm. The products are available at Amazon, Target, and the brand website and are priced at $10.95.
Photo: via Huda Beauty