In Brands, Exclusives

This week Kulfi Beauty takes center stage with the launch of a brand challenging toxic beauty standards in South Asian culture defined by Eurocentric ideals and patriarchy. Founder Priyanka Ganjoo is also a member of the 2021 Sephora Accelerate Cohort. We also saw a tremendous amount of indie innovation with new in-product launches from Huda Beauty, Summer Fridays and Peach & Lily as well as a Body Balm extension of Thayers cult Rose Petal and Unscented toners.

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