Ushopal, a leading luxury beauty and retail group in China, has completed a $100 million raise to support the growth of Ushopal’s portfolio brands in China and Asia Pacific.

WHO: Founded in 2017, Ushopal is a brand acceleration group that partners and invests in the next generation of luxury brands in the beauty and wellness space. The business is uniquely positioned to focus on niche, global luxury beauty brands with limited awareness in China. Its portfolio includes brands exclusively sold at high-end retail outlets globally. The company offers unique omni-branding and growth capabilities for portfolio brands with a fleet of more than 2,500 luxury influencers, an in-house content studio, branding team, an omnichannel growth team, Tmall retail operations, global logistics, and Bonnie & Clyde, a chain of multi-brand brick-and-mortar brand stores and experience centers. In 2019 the company built a large capital reserve to be able to co-invest for brand awareness, and even further, to provide much more flexible operations supported by equity investments for its portfolio brands.

The Ushopal portfolio includes Bonnie & Clyde, a chain of luxury multi-brand beauty stores that offers customers the opportunity to experience non-animal-tested cross-border products in all their locations. Consumers can then purchase the products they like online. Bonnie & Clyde is the only beauty destination with an infrastructure that will deliver all products within 4 hours to customers with customs fully cleared.

IN THEIR OWN WORDS: Lu Guo, founder and CEO of Ushopal, said, “With this round of financing, the already cash-flexible Ushopal will be even more equipped to invest in its portfolio, and Bonnie & Clyde experience centers. The Ushopal leadership team has many years of brand-building and omnichannel-building experience, making it uniquely positioned to fuse story-telling and know-how to build up superbly differentiated niche luxury beauty brands into category leaders in China. We will continue to co-invest and reinforce Ushopal’s brand matrix to become a retail group bold and respected globally.”

DETAILS:

• Ushopal completed a $100 million round of financing, bringing the total investment to $200 million.
• FountainVest Partners led the round with co-investors including Cathay Capital, Zhongyuan Capital, Hengxu Capital, and Dazhong Zhongsong Fund.
• With gross merchandise value in 2020 surpassing $200 million, the company has scaled a portfolio of niche luxury brands like Natura Bisse, Juliette Has a Gun, and Chantecaille into major new luxury beauty players in China.
• All Bonnie & Clyde locations boast an average transaction value exceeding $770, with customers often spending over $1,500 per ticket.
• Ushopal plans to expand Bonnie & Clyde beyond the current five brand centers to more metropolitan areas such as Beijing and Chengdu and reach 11 destinations by the end of 2021.
• Ushopal made a minority investment in Juliette Has a Gun in January 2020.