For the second year, Talkwalker uses the power of consumer conversation analysis to prune over 1,200 global brands into a list of the 50 most-loved brands for their 2021 Brand Love Report. The report offers insights into the trends shaping “pandemic marketing,” since the rankings were compiled during the 2020 COVID pandemic. As the world reopens, the brands consumers love will grow the fastest.
Todd Grossman, CEO Americas at Talkwalker, said, “The Brand Love 2021 list is dominated by brands that provide emotional reassurance or an opportunity to escape the reality of the pandemic. The beauty industry has established highly creative and ‘snackable' influencer content that encourages viral sharing across many platforms. The public’s positive response to the CSR stances of these brands started by women of color also enabled their rise to the top.”
The report includes all types of companies, but several beauty brands earned top spots.
Four beauty brands made the top 10:
Several other beauty brands ranked high enough to deserve mention:
