Chāmpo Haircare landed $1.2 million in pre-Series A funding to fuel expansion.
WHO: London-based DTC brand Chāmpo Haircare was founded by Kuldeep Knox and was inspired by her Indian heritage. Chāmpo (pronounced “char-pour”) is the Sanskrit term for shampoo, describing the ancient Indian practice of “cleansing, soothing, and massaging the head and hair.” All products are created with active botanicals, influenced by Ayurvedic principles and modern trichology and formulation science.
WHY: Chāmpo will use the capital to fund distribution expansion and product development.
IN THEIR OWN WORDS: Kuldeep Knox, founder and CEO of Chāmpo, said: "The global hair care market is at a really exciting point in time. People are willing to pay more for superior products, however they expect different things from their shampoo than they did five years ago. They want a product which is intelligent, aesthetically pleasing and uses high quality natural ingredients. The global hair care market is tipped to grow from $75 billion in 2020 to $113 billion by 2028, driven by a demand for healthier, shinier and stronger hair. Our widening range of products are well positioned to meet this demand. Our thanks to the European Investment Bank and our angel investors for supporting our growth ambitions."
Steve Brandon, funding circle angel investor, said: "Kuldeep has established a thriving brand in a high growth market segment and having enjoyed previous investment success with consumer brands at a similar stage, I knew this was an opportunity not to be missed. I look forward to supporting Kuldeep through the next stage of business growth and beyond."
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