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Cosmetic Solutions Acquires Private Label Select

Published March 19, 2022
Published March 19, 2022
PLS Cosmetics

Lee Equity-backed Cosmetic Solutions introduces organic and anhydrous capabilities with the acquisition of Private Label Select. 

WHO: New Mexico-based Private Label Select (PLS) is an organic cosmetics and personal care manufacturer specializing in product development for skincare, lip balms, salves, sunscreens and SPF products, lip tints and glosses, and products for mother & baby. Their expertise in organic and natural formulations dates to 1994, and in 2005 the company became one of the first personal care manufacturers in the United States to be Certified Organic to the National Organic Program (NOP) standard. PLS offers customers the ability to feature organic and OTC products, including sunscreen and diaper rash cream.

Based in Boca Raton, Florida, Cosmetic Solutions is a founder- and family-led business backed by more than three decades of experience. The company is a globally recognized manufacturer of turnkey private-label skincare and a leader in the custom formulation of scientifically proven, naturally effective personal care products with a focus on skincare, body care, specialty haircare, OTC, and professional use formulations.

WHY: As a father-and-son business, Private Label Select is a natural fit with Cosmetic Solutions, which was established in the early 1990s by Mervyn Becker and is now led by his son, CEO Warren Becker. 

IN THEIR OWN WORDS: "I am thrilled to partner with Micah Halpert and Private Label Select to expand our current product offerings and capabilities to include organic and anhydrous," said Cosmetic Solutions CEO Warren Becker, "Our goal is to provide the highest quality, most innovative products to our customers, and this acquisition expands our areas of expertise."

"Over the past few decades, brands have shifted to organic and natural formulations in response to consumers' desire for more effective, safe, environmentally friendly, and sustainable personal care products," said PLS President Micah Halpert, "People care about what products they're putting on their skin, just as much as they care about what food they're putting in their bodies. We offer the best natural options for both brands and customers."

"When I started developing natural products in 1994, I had no idea that PLS would transform into a leading innovator and partner for household name brands. I am tremendously proud of our accomplishments, and enthusiastic about our future with Cosmetic Solutions," said PLS founder and Executive Director Karl Halpert. "Our valued customers will benefit greatly from PLS and Cosmetic Solutions' combined capabilities, experience, and resources, which we believe will result in the premier manufacturer of high-quality personal care in the industry."


  • Cosmetic Solutions acquired Private Label Select. The financial terms of the transaction were not disclosed. 
  • PLS President Micah Halpert brings his organic and natural product development expertise to his new role as Vice President of Business Development for Cosmetic Solutions.
  • In 2019 New York-based private equity firm Lee Equity acquired a majority stake in Cosmetic Solutions.

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