Budget-savvy customers are still buying beauty products, but being more discerning about where to get the best bang for their buck. 37% of UK consumers are looking for more ways to save money since the pandemic began, while many retailers are using sales and other promotions to shift stock.

Digital price comparison platform Cosmetify is now entering the US market, partnering with the likes of Sephora, Bloomingdale’s, and Walgreens along the way. The company claims that it helps shoppers save an average of 20% by letting them find and compare multiple product prices. The platform’s database contains more than 2,000 beauty brands and 400,000 products. Its UK launch already proved to have widespread appeal, with partners ranging from Harvey Nichols to Lookfantastic and featuring brands from high-end to mass-market levels. The site also contains a beauty glossary and has launched an app, which enables users to scan product barcodes in order to find the most affordable option to purchase.

“After the huge success with our UK platform, we wanted to launch Cosmetify in the US to ensure American beauty shoppers are finding the best deal on the beauty products they love,” states founder Matt Davies. “We also want the platform to replicate the transparency and impartiality of our UK platform, offering clear information on delivery costs, product availability as well as displaying what ingredients are used to make the products.” Cost effective, straightforward, and user friendly, it has all the makings of a popular stateside launch.