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DTC Plant-Based Skincare bioClarity Raises $13 Million

May 20, 2019
May 20, 2019
bioClarity

The plant-based DTC skincare brand bioClarity, part of Adigica Health, closed a $13 million funding round led by a $6 million investment from Prolog Ventures.

WHO: Adigica Health, a San Diego biotech firm established by Rick Sliter and David Hale, previously SkinMedica chairman, was founded in 2016 and is headquartered in San Diego, CA. The bioClarity brand launched with their Clear Skin Routine three-step acne system and has since expanded to a full line of unique regimen-based and mix-and-match plant-based skincare products. All of bioClarity's products contain wholesome ingredients such as the brand's patented Floralux, a deeply nourishing form of chlorophyll that's both an antioxidant and clinically proven to help reduce the appearance of redness and pore size. Harnessing the effectiveness of clean and green ingredients, bioClarity's products are always vegan, cruelty-free, and free from parabens, phthalates, sulfates, and other undesirable ingredients. bioClarity’s products currently sell on Amazon and the brand's website.

Prolog Ventures is investing in early-stage, high-growth companies with best-in-class products for health and wellness. Prolog was an early backer of Plum Organics, Revive Kombucha, Spindrift, Zeel, and other successful brands.

WHY: Founded as a digitally native, direct-to-consumer brand, bioClarity will use the funding to accelerate its growth through larger marketing initiatives and additional product innovation.

IN THIER OWN WORDS: "Today's consumers seek skincare and wellness products formulated with healthy, plant-based, clinically effective ingredients," said Rick Sliter, President and CEO of bioClarity. "I believe our unique offerings and deep understanding of our customers' needs, wants, and lifestyles have led to our rapid growth since we first launched our initial product line approximately two years ago. We are thrilled to partner with the talented team at Prolog as we establish bioClarity as a leader in clean, green skincare products."

The brand's promise is rare and powerful—you can have skincare products featuring a unique patented ingredient that is clinically validated to work well, and yet is also plant-based, gentle, and reasonably priced. We believe this makes bioClarity well positioned for the needs and lifestyle of millennial and Gen Z consumers.

DETAILS: 

  • bioClarity, part of Adigica Health, closed a $13 million funding round.
  • Prolog Ventures invested $6 million to lead the round, which also included the existing investors.
  • According to Beauty Independent, from 2017 to 2018 bioClarity’s top-line revenue surged 3.5x and the business anticipates revenue to more than double this year.
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