H Venture Partners raised $10 million from more than 75 consumer and retail industry experts to invest in science-based consumer brand start-ups.
WHO: Elizabeth Edwards is the founder and Managing Partner of H Venture Partners. Over the past 15 years, she's invested in over 45 companies in seed through early-growth equity all over North America.
Check sizes from the fund average $500,000, and H Venture is targeting female founders and founders of color.
IN THEIR OWN WORDS: "Venture capitalists tend to stay away from consumer and science-based investments because they don't believe consumer brands can be technical," Edwards said to TechCrunch. "However, you can see all of the technology that goes into lettuce being grown and the packaging technology needed to get it from Point A to Point B without it being spoiled. We love that kind of stuff—where Mother Nature, science and human behavior come together in a consumer brand."
“The consumer expertise we have is phenomenal; for example, we have the world's foremost expert on diapers and on baby food," she said. "He's not just an investor, he is your board member. H Venture doesn't claim to be experts in everything, instead we have an incredible network of executives, and helping startups is how they want to spend their time.”
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