Y Combinator-backed start-up Kindly, Asia's only diagnostics-first lifestyle brand offering a full-stack sexual wellness solution, secured $3.25 million in seed funding.
WHO: Kindly is a holistic sexual performance and lifestyle brand focused on the sexual and reproductive health space addressing the gap in the lifestyle disorders, sexual performance, and hormonal wellness market. Launched in May 2022 by Nilay Mehrotra and Raj Garg, the Bengaluru-based start-up provides end-to-end, research-backed solutions for men and women with two verticals: Kindly His and Kindly Hers.
WHY: Kindly will use the capital to accelerate its growth and expansion across India and international markets.
IN THEIR OWN WORDS: Nilay Mehrotra, founder and CEO of Kindly, commented, "We've attracted investors from around the world and this bodes well for our expansion into markets beyond India. The whole team is passionate about empowering people to explore their sexual wellness safely and confidently and this shows in our community engagement and growth numbers. We're breaking new ground with an all-inclusive approach to lifestyle and sexual disorders, something which hasn't been done before. The funding round will elevate us from a disruptor brand to a market leader in the lifestyle and sexual wellness market. With fresh product lines, a tech-enabled platform for easy access to our services, and our intention for global expansion, we are poised to enter the next phase of our growth."
"As a growth-stage investor focused on bio health led businesses, we are excited to partner with Kindly. The wellness market has changed dramatically over the last year, and we believe the demand for at home diagnostics will only continue to grow. Kindly's diagnostics first based model is well positioned for success, and we believe it has the potential to grow," added Takeshi Kanamori, Managing Director, DG Daiwa Ventures.
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