Indian beauty start-up Juicy Chemistry raised $6.3 million in a Series A funding round led by Belgium-based investment firm Verlinvest.
WHO: Founded in 2014 by husband-and-wife duo Megha Asher and Pritesh Asher, Juicy Chemistry offers a complete range of 100+ certified organic products across face, body, and haircare.
Verlinvest is a leading family-owned evergreen investment group with over €1B in assets under management backed by families who have together built one of the world’s largest consumer businesses.
WHY: The new capital will be used to upgrade the company’s manufacturing facility, strengthen its supply chain, build out its team, and fuel marketing and product development.
IN THEIR OWN WORDS: Speaking about the development, Pritesh Asher, co-founder and CEO of Juicy Chemistry, said, “It is an incredibly exciting time for us. The investment will enable Juicy Chemistry to further strengthen its position as a leader in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s thriving ecommerce platform and omnichannel distribution capabilities to reach new and existing geographies, to hire talent, for brand building, and to cater to the increasing demand for products both domestically and in the international market.”
“It’s a privileged position for us to be in as this new round of funding from the strongest purpose-led, consumer-focused investor will tremendously accelerate our expansion plans and help us penetrate the market deeper and reach more consumers to spread the message of Organic beauty care. We look forward to building the brand full steam ahead keeping the core ethos and values unaltered as we scale the business over the next phase,” added Megha Asher, co-founder and COO of Juicy Chemistry.
Commenting on the investment, Arjun Anand, Executive Director, Verlinvest, stated, “Verlinvest looks for authentic and passionate entrepreneurs who are creating a consumer revolution using their product and brand stories and we saw like-mindedness with the way Pritesh and Megha are building their business. We are very happy to partner with Juicy Chemistry and will support its development in the years to come.”
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