“Buy it! Buy it! Buy it!” We’ve all heard the stories of China’s “Beauty Kingmaker” Jiaqi Li, the live-streaming beauty guru who once sold 15,000 tubes of lipstick in just five minutes. Live-streaming is commonplace in Asia, fueling e-commerce for years, but we’ve been much slower to adopt it in North America.

COVID-19 was an accelerant to the integration and adoption of live-streaming, like many other e-commerce technologies. Brands are in a scramble to increase engagement and drive online sales as brick and mortar slowly reopens.

Livescale has partnered with Shopify to bring live shopping to North American Shopify merchants, offering the first comprehensive solution that allows live-streaming video and e-commerce to be integrated seamlessly. As new consumer spending habits push brands to focus on e-commerce, Livescale provides a brand-owned and multi-device–friendly solution that enables North American merchants to engage with and convert more consumers online.

“In Asia, live shopping has significantly boosted e-commerce revenue for years, and since COVID-19, we’re seeing a similar surge in North America, which is currently observing an impressive 146% percent growth in online retail orders,” says Virgile Ollivier, co-founder and CEO, Livescale.

Globally, Livescale is attracting strong interest across categories including beauty, activewear, cuisine, and fashion, with impressive traction in international luxury markets.

“What Livescale is doing is revolutionary when it comes to online shopping,” says Jennifer Harper, founder of cosmetics company Cheekbone Beauty. “As a brand, the fact that we can control our live events, that customers can shop in one click … it’s amazing. This technology is leveling the playing field and changing how businesses can grow.”

“Livescale has allowed us to connect directly with our online customers, bringing the shopping experience right to their screens with interactive and intimate ‘lives,'” says Laura Carinci, Director of Digital Marketing and Content at jewelry brand Jenny Bird. “The process is so streamlined that it only takes a few steps to install and get up and running.”

Following the rollout of their live shopping solution with L’Oréal in 2019, this is the largest market launch for Livescale. For merchants of all sizes currently using Shopify in North America, Livescale is offering a 30-day free trial to benefit from the next generation of live shopping.

Photo: via Livescale