Fur lashes will soon no longer be available in Sephora stores. Following a PETA campaign and e-mails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink fur eyelashes and will purchase only synthetic or faux fur lashes going forward.

“There’s no difference between a mink coat and mink eyelashes when it comes to animal suffering,” says PETA Executive Vice President Tracy Reiman. “PETA is celebrating Sephora’s decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that there’s nothing beautiful about stealing an animal’s fur.”

Allure reported that Sephora announced it was “phasing” out fur lashes, confirming that when the last of its current mink lash product is gone they will not be restocked.

According to a statement from Sephora to Allure, the company had made the decision to no longer carry fur lashes at the beginning of 2020. However, following a recent campaign from PETA, Sephora made its decision public knowledge, saying, “At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously.”

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—is calling on Velour and Lilly Lashes, two brands that previously supplied Sephora with mink eyelashes, to go fur free.