Shampora, a platform that lets you create and buy completely customized personal care products online, has closed a new 3 million euro investment round.
WHO: Shampora was founded in 2018 by Manuel Corona, Irene Gullotta, and Mirco Peragine as a platform that allows consumers to create tailor-made personal care products, beginning with haircare. A virtual assistant analyzes data including hair characteristics, specific needs, and lifestyle in real time through the proprietary algorithm. The information is then transmitted to the laboratory where shampoos, conditioners, and other hair treatments are created—each product is a unique personalized solution.
WHY: The new capital will fund expansion in the European market, starting with Germany and the United Kingdom, as well as additional investment in robotics for its Roman plant.
IN THEIR OWN WORDS: “The digitalization of sales channels and the product customization are fundamental assets of the evolution of consumption all over the world, since e-commerce, during this health emergency we are experiencing, is often a necessity rather than an option,” comments Stefano Molino, Head of the Accelerators Fund of CDP Venture Capital SGR, Fondo Nazionale Innovazione. “With this investment, we are happy to support, together with the other venture capital operators, the growth of an innovative company such as Shampora. Thanks to its technology, it has been able to seize the opportunities in a deeply changing market.”
“Shampora is much more than a simple e-commerce: it has a competent and enthusiast team, it relies on solid foundations, combining digital, research, product development, and industrial innovation. It is time to broaden the horizons and take the market. As IAG members, we are very pleased to provide the startup not only with our capital but also its ambitious growth path,” said Roberto Serafini and Marco Graziani, who coordinated the investment of Italian Angels for Growth (IAG).
“Shampora demonstrates that digital technologies are leading today’s market for their ability to quickly intercept new needs and trends. In less than three years after our Acceleration Program, the startup established itself on the Italian market and [developed] its business internationally, thanks to the team’s great execution skills. We are confident that these new investors will greatly support the startup in its international scale-up,” said Luigi Capello, CEO of LVenture Group.
“Making tailor-made beauty products affordable for everyone is our challenge and we are very satisfied with the great enthusiasm of our partners and new investors. We want to strengthen our position as an end-to-end company of personalized hair products: right from the beginning research and development, manufacturing, direct-to-consumer marketing and logistics are all part of an integrated process. We could even come all the way to each customer’s home to apply the products directly to their hair, if you ask to do so,” said Manuel Corona, CEO of Shampora.
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