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South West Brands Lands New Capital from Seed Innovations

October 14, 2021 BeautyMatter
October 14, 2021
CRYSTALWEED via Unsplash

Seed Innovations invests an additional £150K in South West Brands, adding to its £250K investment in February.

WHO: Led by CEO Rebekah Hall, who is a pioneer in the burgeoning CBD market in Europe, South West Brands Limited (SWB) is an all-female, London-based group seeking to establish itself as a multi-brand consumer goods group for the CBD industry. Earlier this year SWB launched FEWE, a CBD period care brand.

Seed Innovations, an AIM-quoted company, focuses on making investments in fast-growing businesses with a focus on the medical cannabis, health, and wellness space.

WHY: The funding will further the business's ambition of establishing itself as a multi-brand CBD consumer goods group.

IN THEIR OWN WORDS: Ed McDermott, CEO of FastForward, commented: "South West Brands have made considerable progress since our last investment with the successful launches of two consumer brands which, from what I have seen, have received a very positive reception from users to date. These first brand launches, which are generating SWB's early revenues, are testament to the hard work Rebekah Hall and her team have put in, and I am pleased Seed are able to support SWB in their growth and I look forward to further advances by the team in their quest to grow a credible, sustainable and scalable consumer CBD business."


  • Seed Innovations has invested a further £150,000 in South West Brands Limited.
  • The investment was a second 12-month, 8% Convertible Loan Note as part of a funding round by SWB to raise £300,000. The investment takes the total amount invested by Seed in SWB to date to £450,000.

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