Nick co-founded Free the Birds, an award-winning brand elevation agency that has developed campaigns for AVON, Sunday Riley, Charlotte Mensah, 100 Allies, and Compassion in World Farming. He has a wealth of knowledge in market dynamics, trends, consumer behaviour, category cues, and omnichannel considerations that affect businesses. He is extraordinarily passionate about the global issues of today and tomorrow, engaging in relevant conversations to help brands fulfil their potential through purpose.