Lena Katz leads the Creator-Integrated division of Ampersand, US subsidiary of AOI-Pro. With offices in Japan, China, Singapore, LA and beyond, AOI Pro produces over 1000 commercial spots per year. Lena brings 12 years of experience in creator marketing, for clients including WEtv, eBay Watches, Shopify, FIJI Water, P&G and other leading brands. While at TikTok, she executed campaigns for fashion/beauty brands as broad-ranging as American Eagle, YSL Beauty, Reckitt and Spotify. She spent 5 years prior as an influencer strategy partner for Fortune 500 CPG Food companies, and is tapping into all her learnings to build a full-service creator content practice under a global production company.