Cassie Rosenthal is the EVP/Chief Marketing Officer of Rosenthal & Rosenthal, the leading factoring, asset-based lending, and purchase order financing firm in the United States. In this role, she manages both business development strategy and marketing efforts for the company including oversight of the firm’s website, content and social media strategy and all brand messaging. She was also instrumental in developing Pipeline, Rosenthal’s newest division focused on financing early stage wholesale, e-commerce and direct-to-consumer brands.